Business development is the proactive process of creating long-term value for an organisation from customers, markets, and relationships.

In many organisations business development is expensive because it; reacts to opportunities rather than proactively establishing relationships and shaping opportunities; has a low win rate thereby increasing the cost of each sale; focuses on price as the main competitive advantage; and misses opportunities to partner to strengthen propositions and expand available markets.

Healthpartners supports developing comprehensive business development plans including goals and resources, organising proactive campaigns, and managing large and complex bids with multiple work streams and stakeholders.